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Message: [QUOTE="Orangezoo, post: 4653185, member: 237"] How is a fan a customer(in the traditional sense) of SU bball if the fan doesn't buy anything? I'm an alum and in no way would define myself as a "customer". The closest thing to a customer if so inclined to put it that way is a season ticket holder and to a lesser extent someone who attends a game. If there has to be a seller/buyer relationship then its not the players you are getting... it's the NCAA sport itself or ACC product if so inclined to be more specific. [/QUOTE]