Marketing Guys: explain how Cuse has 14th biggest fanbase

[TexanMark]

I always figured we were around the 40th biggest FB fan base and Top 5 BB fan base. But 14th for FB?

I know attendance isn't everything but our TV ratings don't suggest #14.

 

[Jake]

Somebody’s got excellent photoshopping skills.

No way we are #14. That’s nuts.

 

[sutomcat]

Somebody’s got excellent photoshopping skills.

No way we are #14. That’s nuts.

Or it is a mislabel and this is a chart showing beer consumption/fan.

 

[OmahaCuse]

Not a marketing guy. But, perhaps baed on eyeballs (TV) opportunity as all of Upstate/ some of Downstate add up to alot of people. Nebraska for example has a avid fan base but very small population.

 

[TexanMark]

Somebody’s got excellent photoshopping skills.

No way we are #14. That’s nuts.

#41 would be believable as we have fans up and down the east coast...somehow their metrics really favor Cuse.

They had Yukon at #42 just ahead of Rutgirls. Yukon seems about 60 spots high.

 

[dollarbill44]

"Greater New York", where Syracuse is located according to ESPN'S basketball experts, includes all of NY and NJ (including LI and AC), and 2/3rds of PA.

 

[sutomcat]

I always figured we were around the 40th biggest FB fan base and Top 5 BB fan base. But 14th for FB?

I know attendance isn't everything but our TV ratings don't suggest #14.

Link

Fanbase_Sizes-DRAFTv1.pdf

drive.google.com

 

[Toga]

FWIW, historically SU has ranked around 32nd in terms of apparel sales. Not bad.

 

[FreakTalksAboutSU]

14 checks out

 

[Cuse12]

14 checks out

 

[TexanMark]

FWIW, historically SU has ranked around 32nd in terms of apparel sales. Not bad.

True but several huge fan base schools did not get ranked through that licensee.

 

[kcsu]

regardless of the rankings SU is a global brand. It has one of the most storied programs in all of Football Bball and Lacrosse. TRUTH

 

[GoCuse14]

Not that it matters…but 85% of the time when I go to Iowa games, wearing Cuse of course….I get told illinois…..so maybe people get confused?

 

[TexanMark]

Not that it matters…but 85% of the time when I got to Iowa games, wearing Cuse of course….I get told illinois…..so maybe people get confused?

I already have you penciled in as my beer guy for @Purdue in 2023

 

[Dinkyspond]

Not that it matters…but 85% of the time when I got to Iowa games, wearing Cuse of course….I get told illinois…..so maybe people get confused?

Do Iowans know the difference between an "I" and an "S," ? Seems they'd see the "S" and know it's not the Illini.

 

[OttoinGrotto]

Oh sure now everyone wants answers from the marketing guys.

 

[GoCuse14]

I already have you penciled in as my beer guy for @Purdue in 2023

How about 2022? Cuz I’m coming in hot!!!

 

[GoCuse14]

Do Iowans know the difference between an "I" and an "S," ? Seems they'd see the "S" and know it's not the Illini.

It’s silly how many times it’s happened. Drink college kids eh ‍

 

[GoCuse14]

I already have you penciled in as my beer guy for @Purdue in 2023

We will see how many trips I can take in ‘23….planning on taking the family to Maui for the classic I think.

 

[HtownOrange]

Break out the old Otto-Man Empire maps. That 'splains it all!

 

[Ragman2000]

I already have you penciled in as my beer guy for @Purdue in 2023

 

[elimunelson]

My guess is our brand really matters and is well known in the biggest tv markets which happen to be the least invested college football markets. Nyc LA Chicago Philly Boston do sway things and are all top 10 markets.

The school sends a ton of grads to the coasts where eyeballs matter.

 

[GoSU96]

I always figured we were around the 40th biggest FB fan base and Top 5 BB fan base. But 14th for FB?

I know attendance isn't everything but our TV ratings don't suggest #14.

T-shirt sales.

 

[TexanMark]

I have bigger plans for you. ;-)

 

[Hoo's That]

Not that it matters…but 85% of the time when I go to Iowa games, wearing Cuse of course….I get told illinois…..so maybe people get confused?

Do Iowans know the difference between an "I" and an "S," ? Seems they'd see the "S" and know it's not the Illini.

They just see the blue and orange and jump to a conclusion. I'm sure I'd get the same reaction.

Very interesting analysis. Page 25's grim summary on us seems spot-on to me.