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[QUOTE="kyleslamb, post: 27006, member: 895"]
I already am aware that Texas represents between 40-50% of the television value for that conference. And frankly, it makes sense considering the state of Texas comprises about 8.9 million of the remaining 13.9 million households in the leftover Big 12 footprint.

However... the state of Missouri represents over 2.5 million households -- as many as Oklahoma and Kansas combined. While Missouri's overall value is not that of Oklahoma because of the ratings involved, you can't tell me Fox is eager to lose 20% of its footprint after also losing Texas A&M, and would be completely committed to paying the same money they had previously agreed to pay last summer. Much of the value in conference television money is the indirect impact teams have within their market to increase viewership of other conference games. I'm sure BYU and Louisville would recoup perhaps some of that value, but enough that Fox would be willing to continue paying as agreed? Doubt it. I think best case scenario they void the deal and attempt to re-up a lesser agreement.

And even if that's the result, do you think Oklahoma and Texas stay "committed" to the conference? I suspect that's not the case.
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