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Message: [QUOTE="kyleslamb, post: 27154, member: 895"] TV dollars are not just about who's watching Oklahoma or Missouri, even if we accept your premise that Oklahoma gets better ratings (which has not been a point of contention for me). Understand that advertising dollars for a network are also a product of who, in those markets, are watching all the other conference games (as ratings naturally do better within the conference footprint since fans are more vested in what their conference foes are doing). Since Missouri nearly doubles the number of TV households than Oklahoma, consider the total number of advertising dollars Missouri is worth with all those extra eye balls in the other Big 12 conference games. I'm not saying this means Missouri is worth more. They would not be. But the indirect market impacts would tilt the numbers slightly closer than if you just look at ratings of Missouri and Oklahoma games. [/QUOTE]