I think it stinks as well, but how can they afford to be in biz or compete with like size / location market outlets?
I have a few ideas but not helping their bottom line especially bc u know they r reading this.
Assuming they haven’t been bought / sold recently more than likely they are going to be for sale and they need/want to improve their financials, the multiples are mostly based on users/subscribers pay per and top line revenue/gross margin dollars. Bigger competition who buys the biz removes all SGA day1. Seller focus is on the biz #s trailing 12 months, not 18 months forward as of purchase date.