SWC75
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“One of the most serious difficulties in intercollegiate football at the present time is the insistence of the alumni upon winning teams,” the report said, as recounted in Robert Soderstrom’s book “The Big House: Fielding Yost and the Building of Michigan Stadium.” “Efforts must be made to keep alumni opinion essentially sane and conservative in matters of athletic policy. Excessive and unwise publicity is a general evil.”