Nice article full of baloney.
The Big 12 cannot expand except with Big East and lesser conferences, or schools that will not move a needle (Cincy and UConn may be nice adds, but neither has national recognition nor a large enough fanbase). No Pac, SEC, B1G nor ACC (FSU and Clemson fans can state otherwise, but the leadership does NOT want the Big 12).
The Big 12 is already being paid for their championship game. This was done to keep the conference together. Fox has already stated that if they expand to 12, there would be no additional money and the game would be expected to be played.
No market for a Big 12 Network. Hmmmmm, the PAC 12 is doing this with 12 teams and doing it well. This statement is only true because Texas refused to share their network with anyone (OK, they did offer TAMU a 1/3 share, but TAMU was keen on UT). OU has to start their own (it may be in conjunction with OSU) and I think Kansas was looking into it. The ACC is currently working with ESPN to transfer some of its rights to establish an ACC Network, but the writer seems to be unable to apply this to the Big 12.
On expansion, the writer conveniently leaves out the obvious elephant in the living room that is the PAC which cannot expand except by heading east, which brings it directly to the Big 12 first. Also, the writer assumes the SEC will not take a Big 12 team, only ACC teams, realistically, if the PAC attacks the Big 12, the SEC may try for OU.
The GOR is not as secure as everyone pretends. To begin with, we assume the GOR is actually enforceable, as it has never been tested, it can be ruled void or something less. Next, it is a diminishing security, assuming it is fully enforceable, that is, the GOR looses value each year it is in place. Compare the B1G where a leaving team gives up all income and rights to the BTN, or the ACC where damages are 3X the current year's income, both of which increase annually. finally, the GOR can be broken via agreement and/or practicality. If the PAC takes 4 teams, the B1G one or two, the conference can dissolve itself, voiding the GOR. The TV partners can force the same, if Texas is not on board (i.e. Texas to the PAC, B1G, SEC, ACC), there effectively is no Big 12. OU is a king, but has no significant markets.
Another point on GOR's is that even if the GOR is fully enforceable against Texas or OU, it is NOT enforceable against the gaining conference. Meaning that Texas and OU can go to the PAC and the draw of Texas and OU may actually bring enough into the PAC at the UT and OU away games to warrant bringing them in, even though the UT and OU home games might belong to someone else. USC is the only real king, Oregon is a newby on the national scene, Stanford is up and down (not enough brilliant elite level players), the Arizona schools have seemingly forgotten how to play football.
The only things the writer stated that were fully correct are:
"Further conclusion: Any league that includes those two schools [Texas/Oklahoma] remains worth keeping together.
All this comes with a huge disclaimer: As long as there are lawyers, never say never."