arbitragegls
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This is going to be somewhat long and tedious...Summarizing there is a lot going on in the media world of the ACC. Some of it begs the question why no TV network and why hasn't the ACC moved quicker to compete with BTN etc.
If you go back to my December 19th thread titled: Given Go-Ahead: ACC-ESPN are a Chanukah and Christmas wrapping part of the post stated:
"To program the digital platform, ESPN has begun striking content deals with ACC schools for some basketball and third-tier broadcast rights. To date, North Carolina, Clemson, Florida State, and Georgia Tech are on board, with a source at ESPN saying that more announcements are on the way.
The agreements offer an increased amount of content for fans and obvious recruiting advantages for the schools...think Tier 2 and Tier 3.
“We felt this gave us a great opportunity to broadcast some of our Olympic sports that wouldn’t otherwise be broadcast,” says Bubba Cunningham, athletics director at the University of North Carolina. “So we thought the investment that we could make and the investment that they were willing to make was very beneficial to the both of us.”
LINK: http://sportsvideo.org/main/blog/20...to-raise-streaming-quality-of-college-sports/
And as sample of where the ESPNU partnership with ACC has gone note the following links:
http://video.theacc.com/
http://www.youtube.com/user/ACCDigitalNetwork
What does all this auger for the ACC--movement is progressing toward the ACC and ESPN to form a network that will provide ACC content to an ACC network One of the strategies and tactic is to develop and execute ESPN/ACC on the same tier as ESPNU (what's big here is that ACC contract is FULLYwith ESPN and an ESPNU/ACC network monetizes Tier 1 even higher --so ESPN is not going to let the FOX/B1G network or NBCSports or CBSSports dwarf its domain.
So from there, and I highly recommend the first link on sportsvideo above, we are potentially moving in the following direction with the reasons some of you already know;
If you go back to my December 19th thread titled: Given Go-Ahead: ACC-ESPN are a Chanukah and Christmas wrapping part of the post stated:
"To program the digital platform, ESPN has begun striking content deals with ACC schools for some basketball and third-tier broadcast rights. To date, North Carolina, Clemson, Florida State, and Georgia Tech are on board, with a source at ESPN saying that more announcements are on the way.
The agreements offer an increased amount of content for fans and obvious recruiting advantages for the schools...think Tier 2 and Tier 3.
“We felt this gave us a great opportunity to broadcast some of our Olympic sports that wouldn’t otherwise be broadcast,” says Bubba Cunningham, athletics director at the University of North Carolina. “So we thought the investment that we could make and the investment that they were willing to make was very beneficial to the both of us.”
LINK: http://sportsvideo.org/main/blog/20...to-raise-streaming-quality-of-college-sports/
And as sample of where the ESPNU partnership with ACC has gone note the following links:
http://video.theacc.com/
http://www.youtube.com/user/ACCDigitalNetwork
What does all this auger for the ACC--movement is progressing toward the ACC and ESPN to form a network that will provide ACC content to an ACC network One of the strategies and tactic is to develop and execute ESPN/ACC on the same tier as ESPNU (what's big here is that ACC contract is FULLYwith ESPN and an ESPNU/ACC network monetizes Tier 1 even higher --so ESPN is not going to let the FOX/B1G network or NBCSports or CBSSports dwarf its domain.
So from there, and I highly recommend the first link on sportsvideo above, we are potentially moving in the following direction with the reasons some of you already know;
- Cable TV is expensive and there is a movement to have cable TV provided ala carte..that is you pay for what you really want not what the cable carrier gives you
- Unlike ACC which has a flat rate quarrantee for its TV contract with ESPN so it takes no risk, the BTN takes a risk but keeps 51% of dollars generated and 49% to Fox (for production and distribution). In effect it cut out ESPN completely. As an example if 20mm households in Maryland and New Jersey and 80% have cable with BTN is on it...that delivers 16mm hsholds at $.80/household per month x 12 or $153,600,000---that is what Rutgers and Maryland could deliver to the BTN and why they were the universities chosen...BTN gets 51% or $78,336,000 a year.
- So why hasn't the ACC followed suit. Well its because of the first bullet point above...plus the fact that the ACC has not previously wanted the upfront financing of the Network nor the risk of not knowing what it may get paid.
- So where has the ACC been placing its efforts and dollars...in digital. Now before you start to jump at the stupidity think of Hulu and Netflix. Think of Gillette and any other company that charges a monthly subscription for their product. Think of ESPN3 becoming very much an ACC channel...think of very first bullet point above...in fact, there is the likelihood of an ACC channel like ESPN3 that charges a monthly fee for everything ACC...streaming via internet to computers, to cell phones, to U-Tube...does not have a cable company as an expense...in fact the subscriptions can go directly to the ACC and to its universities.
- Let's say the monthly subscription fee is $7.95 for a high quality like TV broadcast. The ACC would need only 1/10 BTN viewers to make as much money...and if ACC produced some content on own without ESPN it keeps all the dollars without sharing with anyone.....
