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Message: [QUOTE="pfister1, post: 856412, member: 285"] The Ice Cream industry's callous campaign to sell more units of ice cream by eliminating the once ubiquitous half gallon of ice cream. I mean who did they think they were fooling switching to selling ice cream in metric increments? Are we to believe that the change was motivated by a desire to advance the adoption of the metric system? It didn't occur to anyone to sell ice cream in 2L containers did it? Of course not, they launch the 1.75 liter container not only do I have to buy my ice cream on the metric system, but I get less of it to boot. But the madness didn't end there as the 1.75L container was clearly only a transitional step on the path to the insidious and ever present 1.5L container. Less is not more...where will the absurdity end? So Marsh can all he wants...I say Unilever! [/QUOTE]