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[QUOTE="shantydaze, post: 5386164, member: 666"]
Yes and no.  Because of the limited time period in which college athletes can or will stay at a school, the brand for most successful programs as been based more on the coach than the player.  This is not to ignore the contributions made by the players, but as Seinfeld once pointed out, many fans cheer for laundry.  Coaches in college have always been the constant who shape the program.

I think it will become more evident in the transfer portal era.  A.J. Storr is the poster child.  He played his Freshman year at St. Johns, Sophomore year at Wisconsin, and his junior year at Kansas.  I doubt there are many St. Johns' fans that have been rooting for Storrs to do well at Kansas.

A brand is built on success.  But due to the number of players that have a role in that success, Syracuse's brand is still more closely associated with Boeheim that with any specific player.  This is what makes it difficult and more nuanced than attributing the popularity of a program on the school (true for alumni fans and geographic fans) or the players (true for general fans, which will be more fickle during down years).
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