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Message: [QUOTE="Scooch, post: 864211, member: 628"] I'm not a marketer, although I work with a team of great ones, so I've learned a little through osmosis. While I'm a fervent believer that, in the case of SU football, marketing only helps marginally around the edges, and that winning is what really moves the needle, I do think the timing is right to up their efforts this summer. They really need to hammer home (1) three bowl wins in 4 years ("we're on the rise!"), (2) lots of exciting returning offensive talent ("we'll be fun to watch!"), (3) great home schedule anchored by [hopefully] defending national champion Florida State ("you'll see us play good teams!"). I think SU really needs to drive a narrative about the program in a more forceful way... and then hope and pray the team delivers. [/QUOTE]