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Message: [QUOTE="HRE Otto IV, post: 4152242, member: 5685"] Maybe SU should ask for the money back and then give the money to STHs to ease the pain. In all seriousness why are we hiring an outside firm? Couldn't we make it a yearly project from kids in Falk to analyze? Ticketmaster has a secondary market, and is a partner of SU. Shouldn't we be able to get that data to get a better sense of the football ticket market value? Don't they use it anyway for dynamic pricing? If $50 individual tickets are going unsold and STH $50 tickets are going for $25 on the secondary market, that would indicate that you are overpriced. And if that $50 is pretty full and the secondary market is going for $75, that would indicate that you are underpriced. Didn't we have an issue in 2019 where the individual dynamic price was under STH face value, and it angered some fans? [/QUOTE]