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[QUOTE="Niastri, post: 5378949, member: 722"]
Like most of their stupid rulings, there is literally no way the NCAA can enforce the idea of a value added requirement. Two words on the idea of value added: “Mind Shares.”

Using your hypothetical:

If I ask you which car dealership you think of first in the Syracuse area, who do you choose?

Why?

How much do you think that is worth to that car dealer?

Can you justify that car dealer paying any Syracuse player literally [I]any[/I] amount of money to be the number one regional car dealer in mind shares?

Apple’s [B][I]branding[/I][/B] is worth USD 574.5 billion, up 11% from 2024, according to a Google search.  Advertising isn’t always about selling specific products or some amount of cars in a given period.

Being the car dealer that “gets Syracuse back to the tournament” might be worth every Penny if that hypothetical million dollars in NIL.

I suppose it could prevent random rich guys paying for players, but rich guys always have companies they can tie their NIL to.
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