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[QUOTE="OttoinGrotto, post: 5308734, member: 297"]
Totally. And the US is the weird one. Other countries don't do it this way.

I don't know anything about anything, but go with what I'm about to lay out.

My hypothesis over identifying when it got weird is to pinpoint when the value between the scholarship was surpassed by the value the student-athletes provided.

That didn't happen back when being a spectator meant going in person or listening on the radio. It was after that. Even once a team occasionally appeared on TV it was probably pretty close.

The tipping point would have been when games moved from being contests to becoming broadcast inventory. We can blame ND for having an exclusive contract with NBC. The rise of cable and multiple channels broadcasting sports definitely put the scholarship to value relationship out of whack. Satellite blew it open even more, then the Internet and social media cranked it to 11.

The NCAA and the schools could have been proactive about laying a foundation for something that makes more sense, but instead they were content to milk the cash cow.
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