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ACC hires Wasserman Media Group
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[QUOTE="arbitragegls, post: 492949, member: 302"] Good post by MadNY3 and Cuselegacy...here is some additional information that is important... 1. Wasserman Media has been used by the ACC several times for different projects and evaluations; as stated, this organization was helpful in the ACC negotiations last year with ESPN... 2. Wasserman Media is CONSULTING AND PROVIDING GUIDANCE...[B]will not execute the network...[/B]which as indicated in previous thread will be driven by ESPN--dont leave ESPN out of your thoughts 3. As previously reported in a thread, ESPN will be a major driver of the network...and there is significant renotiation taking place concerning the association of Notre Dame as well as 'Cuse-Pitt and Louisville...minus Maryland...has been indicated that the $$$ increase discussed previously may be low...This renegotiation also is covering the network possibility as well as other items (up date in next few weeks) 4. ESPN wants and needs the content of the ACC --and this extends to basketball as well as all LAX, baseball, Golf and other Olympic Sports which the ACC is strongest conference and now with Notre Dame...has ability to draw significant advertising dollars 5. The ACC network has two possible means of executing..similar to BGN and a more geographical friendly network that would have significant input from ACC and advertising dollars purchased throughout the network system, as well as localized advertising and airing games of interest to a more specific geographical market... Interestingly, Duke University has taken much of the lead in the network...and is one of a few ACC universities to help determine its logistics and scope. [/QUOTE]
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