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Message: [QUOTE="omniorange, post: 1821393, member: 636"] Understood. But brands are built by "winning", not because of conference affiliation. Let's face it, our brand has been seriously tarnished by the way our football program has performed for over a decade. But fortunately for us, if we get back to winning on a consistent basis, the brand will bounce back quickly like it did when we went south in the 70s and early 80s, but bounced back in the late 80s. Unlike Rutgers, who has never truly had a brand will take much longer to build one. They failed to capitalize on their 2006 season, unlike us, who capitalized on our 1987 season for a decade and a half which revitalized us a football brand name, granted not elite level brand, but next level down. Cheers, Neil [/QUOTE]