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[QUOTE="Scooch, post: 1822961, member: 628"]
There's many ways to define popularity and measure growth, and I really don't want to be antagonistic about this at all.  Yes, participation in lacrosse has grown considerably.  There is a tremendous lag between participation and development of a large scale TV/media audience.  Sometimes that transition from participatory popularity to fan base/media audience popularity never happens at all.   Hence my comment about soccer.

I mean, MLL averages about 4-5K people per game, and it really hasn't grown in 10 years:

[URL]https://en.wikipedia.org/wiki/Major_League_Lacrosse#Attendance[/URL]

And I can tell you from direct experience, it doesn't draw flies for ratings or streaming.

I like lacrosse, my son plays it and it's a fabulous sport.  So don't get me wrong, I'm no hater.  But in context of this discussion, how it adds value to a network, it's volume inventory.  And it will not be premium inventory for more years than I expect to be in my line of work.  :)
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