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[QUOTE="supp, post: 3931756, member: 702"]
This seems to be a key passage...

[I]Perhaps the bigger question facing the alliance, however, is one of philosophy. According to multiple administrators directly involved in conversations, the advent of new name, image and likeness rules and the emphatic Supreme Court ruling in the Alston case have many schools concerned about the future of athlete compensation. As one AD noted, the SEC seems to have made its plans for the future known by adding Texas and Oklahoma in "a money grab," and the immediate conversations among alliance members will hinge on questions of whether there's another way forward that holds truer to the historic view of amateurism -- both in the short and long term.[/I]

Take this along with the talk about academic fit and it seems like the Alliance doesn't want to follow the semi-pro path of the SEC.  I think we're heading into a zone of diminishing returns when it comes to college athletics.  If the future is ADs with budgets as large as the medical or professional schools on campuses, the Alliance might decide ultimately that it's time to cut bait and settle for athletic competition at a lower level.  I'd be fine with that because the alternative is the eventual gutting of the university's academic mission for the sake of athletics.
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