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Message: [QUOTE="SU94, post: 4147243, member: 202"] The Military Bowl is not competing against night-time talk shows. Neither is ESPN. And definitely not at 2:30 pm ET on Tuesday, Dec. 27. Many of these bowl ratings are 4-5x what ESPN gets during their morning programming. First Take, for instance, set records with 400,000+ viewers in November. That should give you a glimpse of why they value these bowl games. And you are right, prime time bowl games do even better. [URL unfurl="true"]https://www.barrettsportsmedia.com/2021/12/22/college-football-postseason-ratings-espn/[/URL] [URL unfurl="true"]https://www.sportsmediawatch.com/2022/01/college-football-bowl-ratings-non-playoff-viewership/[/URL] [URL unfurl="true"]https://espnpressroom.com/us/press-releases/2021/12/espns-cant-miss-mornings-get-up-sets-all-time-viewership-record-first-take-sees-most-watched-month-since-jan-2020/[/URL] [/QUOTE]