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[QUOTE="HtownOrange, post: 4720186, member: 622"]
It’s not entirely a bad strategy as long as it is one element of the strategy.  Hoops has much more exposure and relatively the same viewership.  The true upside is not football, which everyone believes drives the bus and has likely peaked or near peaked; rather, hoops is undervalued by the networks to keep more profits.

Ex. if the standard contract leans 75/25 football to hoops, the viewership rates are equal (close enough for this simple analysis), hoops offers much more growth potential.  Football, with 7 home games, offers 21 hours of advertising.  Hoops with roughly 20 home games at 2 hours, offers 40 hours of advertising, nearly twice that of football.

Essentially, the networks are sandbagging on hoops.  At the 75/25 ratio, football is allegedly bringing 6X the advertising money than hoops, hour for hour.  The viewership rates are not 6X higher for football as opposed to hoops, this makes hoops the growth side of the equation.

Any TV insider can clear this up with good data so we can get a good picture, but for a general discussion, the above works to prove the point.
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