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[QUOTE="sutomcat, post: 4730423, member: 27"]
Agree with this.

Everyone assumes the rights for new contracts will continue to rise at the remarkable rates we have seen for the last 15 years or so.

I think it is reasonable to think cord cutting is here to stay.

I think it is reasonable to say a lot of ESPN's revenue before cord cutting was from customers who were not interested in ESPN and will not pay for it ala carte (same goes for Fox).

I think it is reasonable to say that NIL, pay for play, insta-transfer and conference realignment are all things that will alienate some college sports fans, to the point that they stop caring.

If you accept this, I think you have to accept that there is a very real possibility that the revenue generated by ESPN and Fox is not going to return to the levels they were at a couple of years ago.

They might never get that high again.

Conferences might be lucky to keep the revenues they have in the contracts they have now the next go around.  Some conferences could see decreases in revenue.

Hard to know what the world will look like in 2031 but right now, I expect that the B12 is getting less money than they are getting now.  If the conference does well and has much better ratings than they have historically gotten, maybe they can hold the line at the same revenue they are getting now.  Texas and Oklahoma are gone and they aren't coming back any time soon.
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