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Message: [QUOTE="Scooch, post: 4740457, member: 628"] The addition of Rutgers increased the rate that NY market cable operators paid for the BTN. Prior to Rutgers joining they were likely paying 10-15 cents per subscriber per month, and the network was most often offered on a sports tier. After adding them those operators paid well over $1 per subscriber per month, and the BTN was moved to a basic tier. You are right that Penn State delivers much bigger ratings in the NY market than Rutgers. But that’s not what the addition of Rutgers was about. [/QUOTE]