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[QUOTE="HtownOrange, post: 5348439, member: 622"]
This.  Expansion will be driven by adding value across the board.  The SEC and B1G have valid contenders in hoops and do not "need" hoops to expand.  The reality is that baseball and lacrosse offer popular viewing in the spring and this is likely the the new focus to drive viewership.

College sports networks were built around hoops and then football, which overtook the hoops leagues.  The problem is that the networks must run throughout the year and football and hoops runs from September to March.  Also, colleges are closed from late May through August (sports wise).  Extending viewership through May and into June is a largely untapped market.

The problem with other college sports is they lack excitement, in general.  While I admire the work and skill dedicated to rowers, it simply lacks the action for most viewers.  I am no gymnastics fan, but some people like it.  These are largely untapped sources of revenue but are more likely destined to streaming and off-hours broadcasts than for prime viewing.  These are areas in which the ACC can make large strides as several schools largely support the non-revenue sports.  And kudos to all networks, conferences and schools for attempting to make access more available.

I think the SEC and B1G could expand for football but then the conferences must have divisions and rivalries to develop more interested viewing.  The hinderance is that the top teams do not want to dilute their earnings, how do they get from point A to point Z?  This is what buys the ACC and other conferences time.
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