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Message: [QUOTE="nzm136, post: 3025115, member: 2531"] That’s the piece that everyone misses. It’s revenue in the sense that moving money from one pocket to another increases revenue. Technically it’s revenue, sure. But it’s exactky offset by an increase in costs, so there’s no profit advantage. It also makes the conference that much less attractive to big schools (to your point). There is a gap between the B1G and the ACC, but it’s not anywhere close to as big as most people pretend/think, especially for schools that move needles. [/QUOTE]