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Message: [QUOTE="jncuse, post: 3948775, member: 1969"] Never implied they were struggling - Just that they may be losing money right now (due to roster size) in order to secure a huge payoff in the future while maintaining a very strong product. And its certainly possible they are not losing money right now -- but if they are losing money on a rapidy building brand that is well run and well financed it is not a bad thing at all. That is the advantage of having strong financing -- you can focus on strong growth and a quality product without overly worrying about the bottom line. I also think they have the foresight / roster size / content to not dilute the product with over-exposure even by monetizing TV. I think they will ultimately settle in on 4 hours. [/QUOTE]