Reply to thread

Message: [QUOTE="Scooch, post: 146232, member: 628"] FWIW, all good points but (c) isn't true. I know it's a oft-repeated talking point, and it "sounds" right, but ratings on the east coast are often highest in the 11:00pm-midnight hour than when games start at 7pm and finish by 10pm. In fact back when I started in this biz ABC moved Monday Night Football's kickoff from 9pm to 8pm to address that exact point... and it was a total flop. Research showed it was MUCH better to have games go past midnight on the east coast then start them earlier. Don't discount the geographic component. Only the NFL is a truly national sport, so having two teams from adjacent, low-population states was a factor (despite the rematch aspect). [/QUOTE]