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[QUOTE="Scooch, post: 146339, member: 628"]
A rating, or audience figure, for TV is the number of people who are watching in the average MINUTE of the program. So when we say that there were 24 million people who watched last night's game that doesn't mean 24 million people total, it means 24 million people on average, whether its minute 1 or minute 180.  *edit* A football audience tends to "turn over" 2 to 3 times during a game -- so w/o having the data in front of me, it's likely that in total there were anywhere from 50-75 million people who tuned in at some point, for some duration, to the game.  You see that kind of number reported for the Super Bowl =  average minute rating of, say, 43, but total audience reach of 175 million people.
 
Typically ratings are lowest early, then ramp up throught the first half, dip at halftime, regain the ramp up in tghe 3rd quarter... and then it's about the game from there. I didn't see a breakdown of last night, but I suspect the rating declined in the 4th quarter, for obvious reasons. Last year it peaked in the final minutes, for obvious reasons!
 
*edit* And to your first point Dick, I totally agree. One of the worst rated World Series ever was Yankees/Mets. Because no one outside the northeast cared. When the two team playing are from Alabama and Louisiana, you get a somewhat similar effect.
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