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Message: [QUOTE="Cusefan95, post: 5671790, member: 173"] Part of the problem is funding NIL isn’t broadly viewed as philanthropic giving. It’s a really hard sell as a result. I drive around Pennsylvania a lot for work - it seems like everywhere I go there are billboards and business ads using Penn State athletes. The approach appears to be to go after midsize to large companies to have them spend some of their marketing budget on NIL. It’s not philanthropic giving. Syracuse doesn’t have the corporate base to use that approach. We don’t have the volume of alumni to compete on small dollar contributions with large schools. Big dollar donors are going to be rare whales; I’m skeptical that is a sustainable approach...and we don’t have a substantially bigger pool than other schools either. I think Syracuse can be successful enough - but I don’t think we have a leg up on other schools in any area. We’re going to need to grind for every dollar and outwork others to succeed. [/QUOTE]