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Message: [QUOTE="richmondcuse03, post: 5671929, member: 984"] Definitely could be for a local business especially if he ends up starting. Could be a bargain marketing deal honestly. Calvin has some broader appeal. He brings a celebrity factor to campus that few freshmen do. So you can do a lot of local events with him or promotions and say he does really well…you’ve got an early relationship with a potential pro. But you’re right - for social the followers matter more for national brands if you’re paying per click / eyeball. I’m definitely conflating it. And of course the middle area to this could be SU fans that own their own businesses. So an event for clients where a few star players show up is a tax deductible marketing expense that you get personal benefit from. And some access to the team you already like. I suspect there are a lot of those types of deals in other programs. [/QUOTE]