Reply to thread

Message

[QUOTE="Capt. Tuttle, post: 3496073, member: 191"]
Thanks.
We want them in house to structure and execute a comprehensive strategy, with the go to dominate our market in the social media space.
I really don't want an agency, because we are just one of, instead of the only client.  Also, it's important that the employee understand your cultural.  An agency really can't get there.  We probably have 30+ hours a week once the person is up and running and understands what we need.
I have an estate planning business.  Primary marketing is 55+, but we know we can reach them through their adult children as well.
Secondary Marketing is to existing clients for top of mind awareness, to increase referrals.
Tertiary is to business (financial planners, CPA's, nursing homes, etc.) to cultivate referral sources.
Looking to generate leads, mostly organic (videos, blogs, etc.,)
We also have a growing radio presence, so there will be some interplay with that

Hope that helps and thanks for the great input.
In addition there will be in-person marketing and client events as well as educational programs we put on, along with a digital and hard copy newsletter.
[/QUOTE]

Verification

What is a Syracuse fan's favorite color?