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Message: [QUOTE="OttoForLife, post: 254912, member: 102"] Yeah, sorry. These ideas won't cut it. This is sports marketing 101 -which I find ironic since I learned this at SU. As a marketer, you will never be able to control what happens on the field. Therefore, you have to use marketing to create an experience for the fan that is valuable. Yes, usually this translates into crumby promotions during timeouts and whatnot. But this is the area that SU needs to invest in. The atmosphere at SU from the minute a fan steps out of their car, no matter where they park, needs to be exciting, engaging and differentiating from anything else the fan can get at a Crunch game or the State Fair. Not saying it's easy or cheap (though I do think if you're smart it doesn't have to be a million dollar budget either), but this is something TGD and his staff should be focusing on while HCDM does what he's supposed to do. [/QUOTE]