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[QUOTE="richmondcuse03, post: 5711594, member: 984"]
It's a little more nuanced post the house settlement. The school can essentially integrate a collective into its operations now. With it comes some drawbacks but they could be the marketing agency and facilitate those deals directly.

See - Buckeye Sports Group, which is a partnership between Ohio State and Learfield. They've essentially merged marketing and NIL operations.

LSU does it a little differently but still incorporates NIL giving into donor perks. Fans get priority/donor points for donating to Bayou Traditions and the line between the LSU fundraising arm and the collective is basically minimal.

School wants to avoid directly running a collective because they want to limit the appearance of athletes being employees. They also don't want to run a collective directly because then Title IX applies.

But there are LOTS of ways a school can make this work and essentially run it. They shouldn't be relying on the generosity of former football player's time to run collectives anymore.
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