Apex Entertainment and 110 Grill announced six NIL deals with Syracuse Orange student-athletes | Syracusefan.com

Apex Entertainment and 110 Grill announced six NIL deals with Syracuse Orange student-athletes

Wow, looking at some of those deals in the On3 link, stars are going to play longer in college, IMHO.

I don’t think those are the deal amounts. They say they don’t divulge that. The dollar amount they show is their estimate of how much NIL an athlete should be worth. The deal worth says undisclosed. They have some secret formula which includes social media following.
 
I don’t think those are the deal amounts. They say they don’t divulge that. The dollar amount they show is their estimate of how much NIL an athlete should be worth. The deal worth says undisclosed. They have some secret formula which includes social media following.

Ah, ok, makes sense. Thanks.
 
Wow, looking at some of those deals in the On3 link, stars are going to play longer in college, IMHO.
That likely will happen.

One interesting point is that NIL's may be more valuable to schools in small cities.
For example...SU basketball stars may have greater local NIL value than anyone on Rick Pitino's SJU squad.
St. John's stars are unlikely to have much advertising drawing power in NYC unless they're big enough to draw national advertisers (and perhaps Rick is big enough to make that happen...but seems doubtful).
 
Does anyone know how much NIL $ we’ve given to our bball players so far or what our NIL$ budget is? Saw reports of Nova having a $3M budget and Prov giving $1M so far so was curious.


I'm not sure that the financial terms of NIL deals are usually disclosed. As far as budgets, when I did a story about the new collective Orange United starting up, I was given some numbers from the guy who heads up the organization that is managing Orange United. He spoke to $2-3M annually for top football and basketball programs, and his annual overall goal in terms of NIL deals for all SU sports is $6-9M. Syracuse Orange: New commercial NIL collective in ‘Cuse has big goals
 

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