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[QUOTE="arbitragegls, post: 442523, member: 302"]
Neil, excellent points.  Another view would be to measure media is by Nielsen ratings and numbers that look at conferences household average viewership per conference/game.  Below, is the most recent full year analysis by Nielsen (2011) which takes in all networks/stations and applies a total household viewership per game.  This is what the ACC is using (newer #s that are better cannot be shown at this time) in its negotiations with ESPN (note that a part of the most recent ACC negotiation was that it was the first negotiation as College Sport media dollars exploaded...the ACC more than doubled its previous contract but in fact; if waited another year and gone to the open market it may have done as well or better than the Big 12.  At any rate, the household viewership demonstrates that the ACC is certainly not the bottom of the Top 5 in overall viewership per game (either football or bball) and that it certainly should have a TV contract in the middle of the TOP 5 conferences--and with the demographics continuing to grow in its footprint...probably will move up insofar as eyeballs looking at its games.  THIS WOULD COME INTO PLAY IN THE LOOK IN 5 YEARS OUT--all ACC has to do is to have same teams at this point and its contract would rise naturally presuming "watch trend continues" (this does not take into consideration whatever eyeballs Notre Dame association brings as well as 'Cuse, Pitt, and Louisville).
 
                                  Nielsen Ave Game HH Viewership (2011)MM
Football:
SEC              B1G            ACC              Big12               Pac12
4,447           3,267           2,658            2,347               2,108
 
BBall:
1,222            1,456           1,247            1,069                 783
 
[B]Based on these #s, the ACC is third in football viewership and second in bball viewership[/B]...the media contract over time based on continuing these numbers trend is believed by source to raise the ACC  media TV contract relative to other conferences.  Additionally, the addition of 'Cuse, Pitt, Louisville, and association with Notre Dame in total will all cause media contract $$ to rise...above #s did not include these teams.
 
This is part of what is now being discussed...along with an ACC network etc.  It may turn out well for the ACC but the next several months will provide an indication of ESPN's desire for its relationship with the ACC to remain strong.
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