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Message: [QUOTE="arbitragegls, post: 442821, member: 302"] [COLOR=#000000][B]Crusty[/B]: good post and here is something that should be of interest relative to what you posted:[/COLOR] [COLOR=#000000]"The other question is demographics. As or more important are the demographic data of the average viewer for each conference. A host of different attributes play a big role in what an average viewer is worth to TV. Average income, age, sex etc probably vary widely among conferences. It is hard to make a reasonable analysis without seeing these data."[/COLOR] [COLOR=#000000]From a macro view this may help (Nielsen DATA):[/COLOR] [B]College football fans[/B] [LIST] [*]skew older and wealthy as almost 3 out of 4 college football viewers (71.5%) [*]are over the age of 35 and [*]80% of the Nielsen P$YCLE “Financial Elite” lifestage segment watch regular season and bowl games. [/LIST] [/QUOTE]