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[QUOTE="HRE Otto IV, post: 4763843, member: 5685"]
They don't really have to go up by much. For instance this year we will likely have one game over future capacity (but it might be zero). That lost revenue won't be a lot. If you divide that lost revenue by the 7 home games (maybe 8 if we lose Army), to break even is about $2 per seat per game.

But that is just in comparison to this season. In 2022 we had 3 games well over capacity. In 2021 we had zero but Covid restrictions kept attendance down. In 2019 we had 2 games. From 2013-2018 we had one game total.

So really over the last 10 attended seasons (no 2020, also our ACC history) we have had 7 games go over future capacity (maybe 8 with Clemson this year). There won't be a lot of lost revenue.

Tickets prices should be tied to demand still. If we are getting only 37.5k per game, it would be foolish to hike the ticket prices. If we are getting 42.5k per game, it would be silly to not hike the ticket prices.

Also give the STHs a break. If we have 25k STHs don't jack up prices for them. Instead jack up prices for games in high demand. Charge an arm and a leg for the 15-20k single game tickets to Clemson. Which incentivizes more STH sales.
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