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Message: [QUOTE="xc84, post: 949751, member: 1526"] Not sure how many ways to say this but here's a try. People like to be affiliated with winners. They think it is a reflection of who they are. SU hoops known as winners. Odds are, you go to a game and you will see your team win. Football, not so much. Brand affiliation relies on having a product that is a winner that people want to be associated with. While diehard fans don't stop going to games, even they get discouraged with e.g. what we say in the first decade of this century in football. [/QUOTE]