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Message: [QUOTE="cuseinchina, post: 721534, member: 3079"] The athletic department needs to make it as cheap and easy as possible for the students to attend games. And don't forget grad students, faculties, and their families. I am not a marketing person but I am certain there are some clever strategies to get this done. For one thing sending multiple invitations to buy tickets might help, I recall when I was there you got one letter a couple months before the school year began and that letter was part of the bill that went to your parents where you could check a box and buy student tickets. This needs to be pushed, and it needs to be very heavily discounted at least for football. You could have a game day last minute ticket sale for students/faculty where you can buy tickets for 75% off or whatever...it's like hotels.com better to have full occupancy and drop your average rate than to have a half empty hotel - once your costs are covered, any extra bodies means extra profit. You could also tie in ticket sales with other offers- private party with the team, discounts at the bookstore or food vendors on campus - anything. Again not a marketing person but there is stuff that can be done. The students come to basketball games, you have to incetivize them to come to the football games - plus everyone is hung over for those early saturday games. For the locals who say students don't matter, clearly the die-hard local fans will show up no matter what. The x-factor in attendance is the students. And certainly the energy level of a bunch of tanked 21 year olds is far more fitting for a college sports environment then a bunch of mildly intoxicated 50 year olds sitting on their behinds. Not to mention the declining local population base makes student attendance more important over time. Syracuse is unique in that SU is the replacement for not having a pro-team nearby so local people support the school heavily...but I'd have to say the alumni and students are the people you need to get involved to have success long-term. And regardless of what they do while on campus go to SU events in NYC or philly and the alumni turnout relative to the size of the school is always pretty impressive - many students go to the school in part because of the strong sports culture it just might take them until a few years after graduation to really put being part of that as a big priority. The athletic department marketing people should work on changing that. [/QUOTE]

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