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Message: [QUOTE="OrangePA, post: 152322, member: 204"] First, I'm not that smart. Just ask Millhouse! Second, I'm under no delusion that the BE compares to the Big Ten or the Pac-12 in terms of level of play, prestige or game attendance. But, from a pure marketing standpoint, I really do believe that the BE has taken a very interesting long view. And I do believe as well that the Big Ten and Pac-12 have noticed. The BE is doing now what Dave Gavitt did in 1980 - it is designing a conference to accomodate TV by staking claims in large markets, and is seeking to establish a wide viewing fan base - well beyond what Gavitt had in mind thirty years ago. It may not work but its very strategic. Now Blockbuster was/is a dying business model. College football - as TV filler - is anything but dying. So, I'm not sure the analogy works in this instance. [/QUOTE]