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Message: [QUOTE="OttosShoes, post: 5520144, member: 10231"] There's two big ways to make more money. 1. Grow the market 2. Root out the competition No. 1 doesn't seem feasible. It's not like $2B will invent a stadium or a ruleset that can double the sport for the B1G. Rather, I have to imagine it will be used to pull the B1G away from the rest of FBS in some capacity. Bury the competition and take their lunch. Say, for example, they offer 5x the player salary and 10x the coaches salary of any other conference offers, now those other conferences can't compete. Then they're a super league, and as the only top option they're not just making B1G money, they're making 4*P4+5*G5 money. If they can establish that, then they no longer have to pay those loss-leading salaries because they own the market. That said, *if* is a key word. While I'm guessing that's what they're aiming for, I also think they're investment banker types who don't fully appreciate how diehard CFB fans are. [/QUOTE]