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Message: [QUOTE="HRE Otto IV, post: 5520203, member: 5685"] SUM handles the MLS commercial rights. The article states: [I][SIZE=2][FONT=tahoma]The setup being discussed, sources said, is that this will essentially be the formation of a new commercial entity within the Big Ten that would house all revenue generation such as media rights, sponsorships and league revenue streams.[/FONT][/SIZE][/I] [SIZE=2][FONT=tahoma][I][/I][/FONT][/SIZE] [I][SIZE=2][FONT=tahoma]The working title for the new entity is Big Ten Enterprises, sources told ESPN.[/FONT][/SIZE][/I] That tells me they are creating Big Ten Enterprises (BTE) as a for profit commercial rights company. The owners of the company will be the 18 individual schools, the conference, and a private equity firm who will run the BTE. That is far from a PE paying the B1G $2B. This will help the B1G maximize existing revenues but it is not new revenue. [/QUOTE]