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[QUOTE="Lawrinson14, post: 798227, member: 1365"] (this may come off as harsh, but I am giving my professional opinion here) Most of the posts in this thread, while interesting, are merely band-aids for two larger, more pressing issues. 1: Winning. This is a given. 2: The football teams' complete and utter lack of an identity. When dealing with a product, team, etc, the most important thing is what consumers immediately and almost subconsciously associate with it (feelings, thoughts, objects, symbols, etc). And while most of you on this board probably have some personal memory or connection that springs to life at the sheer mention of SU Football, for the majority of casual fans the only thing associated with it is losing and...that's about it. Yes, we have made some progress in the past few years, but to the casual fan, Syracuse's lifetime of success was destroyed by GROB. DESTROYED. On the field, there is currently nothing unique or interesting about SU football. Nothing. We don't have a nationally known player. We don't have a name brand coach. We have no memorable offensive scheme like a Georgia Tech. We don't have the mystique of a Notre Dame, Army, or Navy. Hell, we had the number 44 and even that was effectively removed. In essence, Syracuse football is just noise in the cluttered, games-on-10-different-channels-simultaneously world that we live in today. Opposing fans look at Syracuse on the schedule just as we on the basketball side look at a Seton Hall. The whole gameday experience only exacerbates this phenomenon. What does SU do before, during, and after games that helps it to create a feeling, a "vibe" if you will, that people can positively associate with SU football? The answer is nothing. Syracuse football is currently brown sugar water. There are plenty of more appealing options to quench your thirst out there. However, what Syracuse needs is a massive program-wide face lift to turn this brown sugar water into a verifiable Coca-Cola. [/QUOTE]
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