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Message: [QUOTE="CusefanATL, post: 2254207, member: 853"] I assume with the timing of it and the clientele - that the Open got tons of online streaming views And probably- same thing with Boeheims Army. I wouldnt be surprised if 40-50% of the views on a nice Sunday afternoon in upstate NY were streams so that basically doubles the 353k. On the flip side Nascar is an event that people plan for all week so they park themselves in front of a TV with some buddies and some beers. And even Nascar ratings are plummeting. 10 years ago, it was probably 10 mil for the same race and attendance was always a sell out. On that note, an up and coming company and a possible Nielson Ratings killer is a company called Delmondo - founded kind of on accident by a Syracuse Grad, Nick Cicero. It tracks steaming analytics [URL='http://delmondo.co/']Social Video Analytics | Delmondo[/URL] [/QUOTE]