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Message: [QUOTE="K Otto XLIV, post: 1480780"] Like I said before the non preferred are an easy fix. If those were all filled then it would only be a preferred issue. But those seats are empty too. Preferred is a lot harder to figure out. For example say there are 5k current A level tickets sold at $150 per game. If the price was reduced to $75 and we got an extra 2.5k sold, you end up losing well over $1 million on the year. Somewhere in the middle is an optimal ticket price that will fill most of the seats without losing too much money. IMO the lost revenue is worth it to help the team win. Does SU feel the same or is it more about maximizing revenues? [/QUOTE]