I must have missed that slogan on Kenpoms website. Are you failing to realize that Kenpom is based on the games that have already been played?
Listen, you can ignore the numbers and stats all you want, if that's your choice, ignore Kenpom, RPI, ignore all of it. Unfortunately for you as much as you want to trash it and think it's a joke it's actually useful to coaches.
You know, there was a time when people used to think Sabermetrics to baseball were a joke until the teams that started using it dominated the game until a majority of the teams used it. Even in basketball advanced statistics are being used whether you want to believe it or not, but continue to be closed minded, watch the games and pretend you know it all by the eye test instead of doing both. Doesn't hurt to open your mind a little bit, maybe you're just not capable.