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Message: [QUOTE="General20, post: 5303740, member: 724"] This is exactly why I think it will happen. Look at confrence expansion, teams like UCLA should not play in the same conference as Rutgers, they know it will not end well, but they do it anyway to take advantage of the Big10 Network and all the money it generates being included in cable TV bundles, while that lasts. The majority of money that goes into sports (both pro and college) comes from people who don't watch the games but pay for them anyway because the sports stations are a part of their cable TV cost. As cable moves to an al a carte model and people only pay for what they watch, sports are going to lose a lot of money. One way to compensate will be going after PE money. It's all going to end in disaster, but the ultimate decision makers here are university president's, the majority of whom don't care about sports and just want to milk it for as much money as they can and won't miss it when it's gone or diminished. [/QUOTE]