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Message: [QUOTE="Stern, post: 3468814, member: 527"] Most schools have one set of announcers for basketball and football, would be unable to do both radio broadcasts on a weekend. CBS outsources some ESPN talent for March Madness. Advertisers aren't going to be able to advertise on both, leaving networks scrambling trying to sell ad time. Lining up football refs in the spring, for most of those guys its a part time job they plan around, they can't up-root their life and change things so quickly. Some football refs also do basketball refereeing. I could keep listing challenges but I think you get the point. Your not looking at this from all sides. It's much more involved than what you think. [/QUOTE]