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[QUOTE="Niastri, post: 5377387, member: 722"]
I did about 17 seconds of research on this topic, but it seems we aren’t really talking about the possible NIL benefits of Carmelo Anthony supporting the team.  I am coming from an actual business perspective for him and his businesses, not merely him dipping into his own pockets to buy players for his son to compete with.

On the topic of Carmelo Anthony “stepping up,” as one of you put it… Google says Carmelo Anthony has 10 separate companies, all of which could be legit marketing opportunities for old school NIL payments that don’t amount to him paying for guys out of his pocket to play with his son.

Anthony is currently in consumer goods (among other things) including, clothing, wine, cannabis and cigars.  Any or all of them are good potential links for NIL that actually are business savvy, not merely what amount to donations to the school.

Unfortunately, in regards to Freeman potential return to Syracuse next season, the optics of giving a kid from the Bahamas a cannabis spokesman gig might be a nonstarter. Or it could be huge publicity, under the idea “no press is bad press.” Similar problems come to mind with cigars or wine for a kid under legal drinking age…
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