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Carrier Dome naming rights article
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[QUOTE="dollarbill44, post: 1792904, member: 686"] If Carrier did in fact donate out of the goodness of their heart, they wouldn't care what the building is named. I don't believe it to be true, however. The threat of filing a lawsuit may serve purely as a way to get Carrier to negotiate a buy-out in earnest. Without that threat, they can basically hold out for whatever price they want, knowing that they basically are getting a massive amount of free marketing as long as the Carrier name is on the building. [/QUOTE]
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