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[QUOTE="sutomcat, post: 749077, member: 27"]
This is true, you have to protect the season ticket holders that are the backbone supporting the finances of your program.

This is been an issue for football since before Dr Gross got here.  It is a tough one to deal with.  Do you cut revenue by slashing prices for season ticket holders to get more people to buy good season tickets, so the silver goes away?  Increased sales of ticket might offset the revenue loss but if you do this, it will be hard to jack the prices back to where they were later.

The other way to address this is improve the product substantially, increasing demand for tickets that way.

So far, not a lot of traction.

They have partly address this issue by substantially increasing the number of seats you can buy season tickets for without paying the ticketing licensing fee.

Further, for the seats still subject to the licensing fee, you get a lot better seat for B, C and D levels than you used to.  Props to them for that.

But they are holding strong on the season ticket price for sideline seats and holding strong on the licensing fees too.
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